UMG for Bbrands helped design and animate Vacheron Constantin’s brand new communication platform “One Of Not Many”, relating the encounter of the world of the brand with the world of real and aspirational Connoisseurs. In particular, we recruited Music Connoisseurs James Bay and Benjamin Clementine to embody the brand’s core values and tell their stories as ambassadors of their newest watch line: FiftySix.

This 360 campaign explores the duality between the expertise and the creativity needed in the craftsmanship of either a watch or a piece of music through content and storytelling, track creation, social and experiential activations. Sharing similar stories and values, Vacheron Constantin also entered a creative partnership with legendary Abbey Road Studios, legitimizing the brand’s play into the music world.

Disco mania, glamorous fashion and free-spirited lifestyle: at the crossroads of the 70s and 80s, Tissot created the original PRX Automatic and hit the zeitgeist. In a reinterpreted, equally timeless design, Tissot now brings the historic watch model into the present - and presents the unmistakable PRX in the freshly launched video campaign, which ironically refers to film classics of the era and acoustically blossoms the extravagance of the time with the fitting soundtrack "Call Me" by Blondie.

Thanks to over 60 years of experience, the Zweifel chip experts have the sixth sense for chips. To celebrate this, Zweifel launched six secret limited edition flavors that could be guessed in a contest on sixth-sense.ch. Not to leave Zweifel lovers completely in the lurch, Danitsa was involved in the sixth-sense campaign to send ASMR-style hints along for the ride. With her charm and a large portion of self-irony, Danitsa helped the participants to guess the six secret flavors.

Suva wants accident victims to be able to return to work as quickly as possible. In the current "Return to Work" campaign of the Swiss Accident Insurance, however, the focus is not on the accident, but on the friends and colleagues of the unlucky person: the film "We miss you" is told from their perspective. Exaggerated, a bit emotional and with a big wink. For the 40-second clip, we advised and supported Suva in the search for suitable music. Together with the English producer Andy Platts, we created an emotional piece that was tailored exactly to the campaign concept.

At VIU, timeless aesthetics meet innovative technology - creating eyewear for personalities. To anchor the brand's DNA with reverberation in the public, VIU sought to collaborate with a harmonious artist who authentically carries the core values to the outside world - Danitsa.

Inspired by Danitsa's cosmopolitan background and style full of elegance and charisma, VIU designed timeless limited edition sunglasses in collaboration with the singer. Danitsa promoted the collection on her social media channels, talked about the heartfelt project in interviews and even wore the glasses in her latest music video.

For the 2021 Olympic Games, OMEGA lets timekeeping meet Japanese tradition: With split-screen, the watchmaker celebrates the split-second precision of timekeeping and fuses it with the customs of Japanese culture to create a beautiful world. To seamlessly unite the spirit of the Olympic competitions with the cultural traditions of the host country on the auditory level as well, the harmonizing track "Dream" by Imagine Dragons was chosen as the soundtrack of the powerful vision.

As part of the realignment of the YoungMemberPlus offering, "Raiffeisen Music" gives 12- to 26-year-old customers access to a broad selection of music, exclusive news, and competitions. The music service of the "Raiffeisen Music" app offers all YoungMemberPlus customers of Raiffeisen an extensive range of music with various curated music channels. Users can filter the 72 channels by artist, genre, and mood. Favorite songs can be saved and listened to offline at any time. New artist channels with new releases from Universal Music are introduced on a weekly basis. The partnership is regularly promoted by Raiffeisen and Universal Music Switzerland through appropriate media campaigns and mailings. 

The Weeknd has become the creative director for Mercedes-Benz's new "Enjoy Electric" campaign to promote the first all-electric SUV from Mercedes' electric car brand EQ. "Blinding Lights" is a custom track for the video campaign and was simultaneously released as the artist's official single. The official music video shows The Weeknd as he darts through the streets in his Mercedes. 

Gucci celebrates the debut of its new Bloom fragrance with a special campaign: its commercial focuses on four modern women who create their own garden of dreams. Exactly where magic blossoms. To give the garden of dreams a magical touch on an auditory level as well, the 90s indie hit "Fade Into You" by Mazzy Star was fused with the obscure visuals as an ideal match.

To introduce the new MEGABOOM 3 from Logitech's Ultimate Ears to the target audience, a humorous video series featuring Jax Jones was produced. The series shows Jax before, during and after his performance and brings the product features closer in a funny way according to the motto "LIVE TO THE ULTIMATE".

Recognizing the intersection between hip-hop fans and pizzas, UMGB has created a new urban food brand called Gangstarella.  The launch was done in collaboration with German rap star Capital Bra as ambassador for the #TeamCapi frozen pizza: the ultimate goal here is to develop the first urban food brands in different product categories.

Post Malone is known for his love of wearing Corcs. Without further ado, the artist became a brand ambassador and a collaborative, exclusive Crocs collection was created, inspired by the rapper's universe: for example, the trendy shoes were equipped with some of his famous tattoos and the Posty logo. The collaboration was launched with an Instagram post by the artist that brought the limited edition shoes to "out of stock" status in less than 24 hours.

With the "Swiss Climate Challenge" campaign, Swisscom set itself the goal of promoting the Swiss Climate Challenge app with creators from all over Switzerland under the hashtag #gemeinsambereit and at the same time creating awareness for Climate Day. Among them, the music industry should also be represented by a true pro-climate veteran. Stress, who continuously addresses sustainability in his lyrics anyway, sensitized his community to Climate Day via IG stories with unadulterated motivation and encouraged them to collect Green Points together in the app for a green future - a perfect match!

Football fans around the world longed to see their idols play even during the COVID 19 isolation. In response, FIFA unceremoniously launched a campaign to bring football into fans' living rooms. On their social media channels, they are publishing the 30 most exciting World Cup matches of recent years for the first time under the hashtag #WorldCupAtHome. To provide an emotional backdrop to this highlight, John Newman's "Love Me Again" was chosen as the soundtrack.

Victorinox is known worldwide for producing the Swiss Army Knife - but in addition to the popular tool, the brand offers a much wider range of products. To give Victorinox fans the opportunity to discover all the products with the unmistakable Swiss cross logo, a series of in-store events were planned at the Victorinox flagship store. Included were two live showcases by Ira May and Dada Ante Portas, which punctuated the discovery days with a special money-can't-buy experience.