Nowadays, music is everywhere. Music conveys emotions, triggers memories, and moves generations.
Universal Music Group & Brands is part of the Universal Music Group, the global market leader in the music business. It employs over 250 people in more than 60 countries worldwide and develops new business models and forms of co-operation with and for brands in all sectors. With our in-depth understanding of music, entertainment, brands, and sectors, Universal Music Group & Brands is in a position to develop, implement, and manage customised branded entertainment strategies at local, national, and international level. Our range of services includes classic agency services, licence marketing, live performances, testimonials, and brand consulting, with direct access to the platforms, range, and content of artists and celebrities from all parts of the entertainment industry, including more than 4,500 from the renowned Universal Music Label alone. Nowadays, music is everywhere. Music conveys emotions, triggers memories, and moves generations.
Universal Music Group & Brands is part of the Universal Music Group, the global market leader in the music business. It employs over 250 people in more than 60 countries worldwide and develops new business models and forms of co-operation with and for brands in all sectors. With our in-depth understanding of music, entertainment, brands, and sectors, Universal Music Group & Brands is in a position to develop, implement, and manage customised branded entertainment strategies at local, national, and international level. Our range of services includes classic agency services, licence marketing, live performances, testimonials, and brand consulting, with direct access to the platforms, range, and content of artists and celebrities from all parts of the entertainment industry, including more than 4,500 from the renowned Universal Music Label alone.
More information about Music & Brands and Best Cases can be found here: http://www.umgb.com/
Whether you drop by our office for a coffee, send us an email or give us a call - we look forward to a first non-binding exchange!
Director Universal Music for Brands
Where language reaches its limits, music conveys emotional messages, evokes nostalgia and expresses feelings that are universally understood in equal measure. These moving qualities give a brand a strong, tailored identity, offer unforgettable experiences for its clientele or employees and position the brand sustainably in the creative and cultural sector.
We are exposed to an omnipresent soundtrack. As a brand, so are you. Everything and everyone makes sounds, and all those sounds condense into noise. The challenge of creating recognizable and memorable auditory impressions that also mean something is daunting. A strategic approach that allows a brand to stand out from the "noise" and create meaningful connections through music and sound is more important than ever. Universal Music For Brands helps brands find their unique emotional sonic language to play and embed themselves in the hearts and minds of their target audiences.
To do this, we combine our deep expertise in data-driven market analysis with trend research, creative consulting, cutting-edge audio production and what we call pop culture design.
As industry experts, we use insights to find the right talent for your strategic goals. We identify trends, draw on the authentic passion of our artists and connect brands with the popular culture of tomorrow.
From live action productions to unique experiential events and viral content, we specialize in developing multi-platform campaigns. Want to tell a compelling story or create an unforgettable brand moment? We deliver innovative ideas that anchor your brand with reverberations in the cultural sector.
For us, innovation means pushing the boundaries of what's possible and surprising and delighting people in a fresh way. From award-winning VR campaigns to groundbreaking mobile apps, we're always exploring the latest developments and brand-specific opportunities in culture and technology.
Thanks to our local and global network in the entertainment sector, we find the right act for every occasion. In addition to classic booking requests, we organize events of any kind from A-Z including technical production, location, staff and catering. We are experienced in the realization of physical as well as digital events in the form of live streams.
We are exposed to an omnipresent soundtrack. As a brand, so are you. Everyone and everything makes sounds, and all of those sounds together condense into noise. The challenges of creating recognizable and memorable auditory impressions that also mean something are daunting. A strategic approach to enabling a brand to stand out from the "noise" and create meaningful connections through music and sound is more important than ever. Universal Music For Brands helps brands find their unique emotional sonic language to move and find their way into the hearts and minds of their target audience. We do this by combining our deep expertise in data-driven market analysis with trend research, creative consulting, cutting-edge audio production and what we call pop culture design.
- Conceptualization of holistic acoustic brand identities (sound logo, brand song, modular soundtracks, UI sound design)
- Branded playlist curation
- In-store / POS music & sound concepts
- Experiential Brand Activation
- Original music composition and production
- Re-recording / re-recording of musical works
- Acoustic branding / composition & production of all auditory assets
- Production, fine-tuning & delivery of all required formats for TV, radio, online, POS implementation
- (UI) sound design
- Podcast sound packaging
- Development of music moodboards
- Music research
- Conception of music-driven campaigns
- Music releases via Universal Music Major network
- Artist + brand matchmaking / artist collaborations
- Pre-clearing and licensing of catalog titles and non-publisher song material
- Cost efficiency analysis and optimization Art buying
- All things legal: legal advice art buying, contract drafting
- Artist x brand partnership / testimonial deals
- Product placements in series & film
UMG for Bbrands helped design and animate Vacheron Constantin’s brand new communication platform “One Of Not Many”, relating the encounter of the world of the brand with the world of real and aspirational Connoisseurs. In particular, we recruited Music Connoisseurs James Bay and Benjamin Clementine to embody the brand’s core values and tell their stories as ambassadors of their newest watch line: FiftySix.
This 360 campaign explores the duality between the expertise and the creativity needed in the craftsmanship of either a watch or a piece of music through content and storytelling, track creation, social and experiential activations. Sharing similar stories and values, Vacheron Constantin also entered a creative partnership with legendary Abbey Road Studios, legitimizing the brand’s play into the music world.
Disco mania, glamorous fashion and free-spirited lifestyle: at the crossroads of the 70s and 80s, Tissot created the original PRX Automatic and hit the zeitgeist. In a reinterpreted, equally timeless design, Tissot now brings the historic watch model into the present - and presents the unmistakable PRX in the freshly launched video campaign, which ironically refers to film classics of the era and acoustically blossoms the extravagance of the time with the fitting soundtrack "Call Me" by Blondie.
Thanks to over 60 years of experience, the Zweifel chip experts have the sixth sense for chips. To celebrate this, Zweifel launched six secret limited edition flavors that could be guessed in a contest on sixth-sense.ch. Not to leave Zweifel lovers completely in the lurch, Danitsa was involved in the sixth-sense campaign to send ASMR-style hints along for the ride. With her charm and a large portion of self-irony, Danitsa helped the participants to guess the six secret flavors.
Suva wants accident victims to be able to return to work as quickly as possible. In the current "Return to Work" campaign of the Swiss Accident Insurance, however, the focus is not on the accident, but on the friends and colleagues of the unlucky person: the film "We miss you" is told from their perspective. Exaggerated, a bit emotional and with a big wink. For the 40-second clip, we advised and supported Suva in the search for suitable music. Together with the English producer Andy Platts, we created an emotional piece that was tailored exactly to the campaign concept.
At VIU, timeless aesthetics meet innovative technology - creating eyewear for personalities. To anchor the brand's DNA with reverberation in the public, VIU sought to collaborate with a harmonious artist who authentically carries the core values to the outside world - Danitsa.
Inspired by Danitsa's cosmopolitan background and style full of elegance and charisma, VIU designed timeless limited edition sunglasses in collaboration with the singer. Danitsa promoted the collection on her social media channels, talked about the heartfelt project in interviews and even wore the glasses in her latest music video.
For the 2021 Olympic Games, OMEGA lets timekeeping meet Japanese tradition: With split-screen, the watchmaker celebrates the split-second precision of timekeeping and fuses it with the customs of Japanese culture to create a beautiful world. To seamlessly unite the spirit of the Olympic competitions with the cultural traditions of the host country on the auditory level as well, the harmonizing track "Dream" by Imagine Dragons was chosen as the soundtrack of the powerful vision.
As part of the realignment of the YoungMemberPlus offering, "Raiffeisen Music" gives 12- to 26-year-old customers access to a broad selection of music, exclusive news, and competitions. The music service of the "Raiffeisen Music" app offers all YoungMemberPlus customers of Raiffeisen an extensive range of music with various curated music channels. Users can filter the 72 channels by artist, genre, and mood. Favorite songs can be saved and listened to offline at any time. New artist channels with new releases from Universal Music are introduced on a weekly basis. The partnership is regularly promoted by Raiffeisen and Universal Music Switzerland through appropriate media campaigns and mailings.
The Weeknd has become the creative director for Mercedes-Benz's new "Enjoy Electric" campaign to promote the first all-electric SUV from Mercedes' electric car brand EQ. "Blinding Lights" is a custom track for the video campaign and was simultaneously released as the artist's official single. The official music video shows The Weeknd as he darts through the streets in his Mercedes.
Gucci celebrates the debut of its new Bloom fragrance with a special campaign: its commercial focuses on four modern women who create their own garden of dreams. Exactly where magic blossoms. To give the garden of dreams a magical touch on an auditory level as well, the 90s indie hit "Fade Into You" by Mazzy Star was fused with the obscure visuals as an ideal match.
To introduce the new MEGABOOM 3 from Logitech's Ultimate Ears to the target audience, a humorous video series featuring Jax Jones was produced. The series shows Jax before, during and after his performance and brings the product features closer in a funny way according to the motto "LIVE TO THE ULTIMATE".
Recognizing the intersection between hip-hop fans and pizzas, UMGB has created a new urban food brand called Gangstarella. The launch was done in collaboration with German rap star Capital Bra as ambassador for the #TeamCapi frozen pizza: the ultimate goal here is to develop the first urban food brands in different product categories.
Post Malone is known for his love of wearing Corcs. Without further ado, the artist became a brand ambassador and a collaborative, exclusive Crocs collection was created, inspired by the rapper's universe: for example, the trendy shoes were equipped with some of his famous tattoos and the Posty logo. The collaboration was launched with an Instagram post by the artist that brought the limited edition shoes to "out of stock" status in less than 24 hours.
With the "Swiss Climate Challenge" campaign, Swisscom set itself the goal of promoting the Swiss Climate Challenge app with creators from all over Switzerland under the hashtag #gemeinsambereit and at the same time creating awareness for Climate Day. Among them, the music industry should also be represented by a true pro-climate veteran. Stress, who continuously addresses sustainability in his lyrics anyway, sensitized his community to Climate Day via IG stories with unadulterated motivation and encouraged them to collect Green Points together in the app for a green future - a perfect match!
Football fans around the world longed to see their idols play even during the COVID 19 isolation. In response, FIFA unceremoniously launched a campaign to bring football into fans' living rooms. On their social media channels, they are publishing the 30 most exciting World Cup matches of recent years for the first time under the hashtag #WorldCupAtHome. To provide an emotional backdrop to this highlight, John Newman's "Love Me Again" was chosen as the soundtrack.
Victorinox is known worldwide for producing the Swiss Army Knife - but in addition to the popular tool, the brand offers a much wider range of products. To give Victorinox fans the opportunity to discover all the products with the unmistakable Swiss cross logo, a series of in-store events were planned at the Victorinox flagship store. Included were two live showcases by Ira May and Dada Ante Portas, which punctuated the discovery days with a special money-can't-buy experience.
Depending on whether you would like to use original music in advertising campaigns (e.g. TV, radio, cinema, or online ads/campaigns) or use pieces of music in audiovisual productions (e.g. cinema releases, TV films, videos in general, VOD, films for festivals, or DVDs) or online productions (e.g. corporate videos, trailers for use on the Internet or in social media), different rights must be acquired. Would you like to use a piece of music from the Universal Music Repertoire for your commercial project?