WHAT IS UNIVERSAL MUSIC GROUP & BRANDS?

Nowadays, music is everywhere. Music conveys emotions, triggers memories, and moves generations. 

Universal Music Group & Brands is part of the Universal Music Group, the global market leader in the music business. It employs over 250 people in more than 60 countries worldwide and develops new business models and forms of co-operation with and for brands in all sectors. With our in-depth understanding of music, entertainment, brands, and sectors, Universal Music Group & Brands is in a position to develop, implement, and manage customised branded entertainment strategies at local, national, and international level. Our range of services includes classic agency services, licence marketing, live performances, testimonials, and brand consulting, with direct access to the platforms, range, and content of artists and celebrities from all parts of the entertainment industry, including more than 4,500 from the renowned Universal Music Label alone. Nowadays, music is everywhere. Music conveys emotions, triggers memories, and moves generations. 

Universal Music Group & Brands is part of the Universal Music Group, the global market leader in the music business. It employs over 250 people in more than 60 countries worldwide and develops new business models and forms of co-operation with and for brands in all sectors. With our in-depth understanding of music, entertainment, brands, and sectors, Universal Music Group & Brands is in a position to develop, implement, and manage customised branded entertainment strategies at local, national, and international level. Our range of services includes classic agency services, licence marketing, live performances, testimonials, and brand consulting, with direct access to the platforms, range, and content of artists and celebrities from all parts of the entertainment industry, including more than 4,500 from the renowned Universal Music Label alone.


More information about Music & Brands and Best Cases can be found here: http://www.umgb.com/

LET'S TALK

Whether you drop by our office for a coffee, send us an email or give us a call - we look forward to a first non-binding exchange!

 

Marina Wollheim
Director Universal Music for Brands
Marina.Wollheim@umusic.com

ENTERTAINMENT
AND CREATIVE

CUSTOMIZED CREATIVE CAMPAIGNS AND ENTERTAINMENT STRATEGIES

 

Where language reaches its limits, music conveys emotional messages, evokes nostalgia and expresses feelings that are universally understood in equal measure. These moving qualities give a brand a strong, tailored identity, offer unforgettable experiences for its clientele or employees and position the brand sustainably in the creative and cultural sector.

 

LIVE SERVICES

YOUR DESIRED CONCERT

 

Thanks to our local and global network in the entertainment sector, we find the right act for every occasion. In addition to classic booking requests, we organize events of any kind from A-Z including technical production, location, staff and catering. We are experienced in the realization of physical as well as digital events in the form of live streams.

 

INFORMATION ABOUT YOU
INFORMATION ABOUT THE EVENT
TAKEOVER OF PRODUCTION/TECHNOLOGY BY UNIVERSAL MUSIC?
INFORMATION ABOUT THE ACT
IS IT INTENDED TO INCLUDE THE ACT ON PROMOTIONAL MATERIAL?

SONIC BRANDING

OUR SONIC BRANDING APPROACH

 

We are exposed to an omnipresent soundtrack. As a brand, so are you. Everyone and everything makes sounds, and all of those sounds together condense into noise.  The challenges of creating recognizable and memorable auditory impressions that also mean something are daunting. A strategic approach to enabling a brand to stand out from the "noise" and create meaningful connections through music and sound is more important than ever.  Universal Music For Brands helps brands find their unique emotional sonic language to move and find their way into the hearts and minds of their target audience.  We do this by combining our deep expertise in data-driven market analysis with trend research, creative consulting, cutting-edge audio production and what we call pop culture design.

STRATEGIE

- Conceptualization of holistic acoustic brand identities (sound logo, brand song, modular soundtracks, UI sound design) 

- Branded playlist curation

- In-store / POS music & sound concepts 

- Experiential Brand Activation

PRODUKTION

- Original music composition and production  

- Re-recording / re-recording of musical works 

- Acoustic branding / composition & production of all auditory assets 

- Production, fine-tuning & delivery of all required formats for TV, radio, online, POS implementation  

- (UI) sound design  

- Podcast sound packaging

KREATION

- Development of music moodboards 

- Music research  

- Conception of music-driven campaigns  

- Music releases via Universal Music Major network 

- Artist + brand matchmaking / artist collaborations

BERATUNG

- Pre-clearing and licensing of catalog titles and non-publisher song material 

- Cost efficiency analysis and optimization Art buying 

- All things legal: legal advice art buying, contract drafting  

- Artist x brand partnership / testimonial deals  

- Product placements in series & film

CLIENTS

BEST CASES

MUSIC LICENSING

MUSIC LICENCE APPLICATIONS

Depending on whether you would like to use original music in advertising campaigns (e.g. TV, radio, cinema, or online ads/campaigns) or use pieces of music in audiovisual productions (e.g. cinema releases, TV films, videos in general, VOD, films for festivals, or DVDs) or online productions (e.g. corporate videos, trailers for use on the Internet or in social media), different rights must be acquired. Would you like to use a piece of music from the Universal Music Repertoire for your commercial project?

INFORMATION ABOUT YOU
INFORMATION ABOUT THE PIECE OF MUSIC
PROJECT
USE IN OPENING OR CLOSING CREDITS IN A FILM
TRANSFER DATA

The following conditions govern the use of the form on this website.

By submitting this form, you begin the official process of acquiring ancillary copyrights for a music recording in conjunction with an audiovisual project/work (e.g. cinema release, student film, advertisement, image film).

This form does not constitute an authorisation, nor does the submission of this form give you the right to use a music recording, the ancillary copyrights of which are held by the Universal Music Group or one of its subsidiaries.
Universal Music reserves the right to reject an application at its sole discretion. Authorisation is only deemed to have been granted when Universal Music receives from you the relevant Universal Music Licence Agreement. This agreement must be completed and signed by both parties.
The authorisation to use our rights to the recording and the rights to the artistic performance is only valid in conjunction with an authorisation granted by whomever holds the copyright to the work (music publisher). In order to determine who holds the copyrights to a recording, please contact the relevant music publisher. It is your responsibility to obtain these copyrights. It is the responsibility of the licence holder to register with SUISA and, where applicable, to pay any additional fees that apply.
Only applications submitted by private persons living in Switzerland or companies based in Switzerland shall be considered. Applications from other countries must be submitted to the offices of Universal Music in that country.

Contact information: Jérôme Häfliger jerome.haefliger@umusic.com